I’ll let you in on a secret: I’m writing this while on vacation, so this will be short. But this message is so important that I had to share it. You see, my office flooded last week. A hot-water heater burst and rain fell from the ceiling for hours. By the time we got the [...]
If you make a product, selling it on Amazon.com is a double edged sword. Sure, Amazon offers amazing exposure and great sales volume … but their relentless discounting takes sales away from other (higher margin) re-sellers. Worse, Amazon can steal sales from your own website. Too many business owners are stuck with a no-win decision: take Amazon’s volume [...]